This Privacy Policy governs your access to and use of the mobile and web-based application "FAMEO" ("Platform") and related services operated by TRENDLANCE INNOVATIONS PRIVATE LIMITED, a company incorporated under the Companies Act, 2013 ("Company", "we", "us", or "our").
It describes how the Platform collects, uses, stores, shares and otherwise processes personal data of individuals who register on, access or use the FAMEO mobile and web interfaces and related services (collectively, the "Services").
This Privacy Policy is designed to comply with the Information Technology Act, 2000 and rules framed thereunder, and to align with the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 ("DPDPA"), including updated requirements on privacy notices, consent, retention and data principal rights.
Important: By creating an account, accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, you should not use the Platform.
Core Terms
- Corporate Affiliate – Any person or entity which directly or indirectly controls, is controlled by or is under common control with the Company.
- Data Principal – The individual to whom the personal data relates (e.g., an influencer using FAMEO).
- Data Fiduciary – The person who determines the purpose and means of processing personal data. For FAMEO's own user data, FAMEO acts as the Data Fiduciary.
- Data Processor – Any person who processes personal data on behalf of a Data Fiduciary (e.g., hosting, messaging or analytics vendors engaged by FAMEO).
- Personal Data – Any data about an identifiable individual that is processed digitally, including name, contact details, account identifiers, location data and online identifiers.
Non-Personal Information includes:
- Geographic location of a User
- Internet Protocol (IP) address
- Telecom/internet service provider details
- Browser type and device information
- Clickstream data and session duration
Sensitive Personal Data includes:
- Passwords
- Financial information (bank account, credit/debit card details)
- Physical, physiological and mental health condition
- Medical data, records and history
- Biometric information
A. Account, Identification and Contact Information
- Full name, username, internal user ID, referral ID
- Date of birth (for age verification – 18+ only)
- Email address (unique, verified) and mobile number (OTP-verified)
B. Authentication and Security Information
- Password stored in hashed form
- Security and audit logs: sign-ins, account changes, timestamps
C. Profile and Demographic Information
- Gender, city, state, pincode, bio, interests, preferred languages
- Relationship status, height, body type, education, occupation, lifestyle preferences
- Social-media presence: Instagram/YouTube usernames, profile links
D. User-Generated Content and Communications
- Profile photographs, images and videos (stories, posts)
- Chat messages and metadata (sender, receiver, timestamps)
E. Device, Technical and Log Information
- Device identifiers, FCM tokens for push notifications
- IP addresses, inferred or GPS-based location
- Notification logs: type, title, delivery status, read/unread status
F. Mobile Application Permissions
The FAMEO mobile application (built with Flutter, available on Google Play and the Apple App Store) may request the following device permissions, each collected only when necessary for the corresponding feature:
- Camera: Taking or uploading profile photos and in-app content
- Microphone: Voice messages and live voice/video chat (Elite plan)
- Photo / Storage: Selecting media from your device gallery for upload
- Location (GPS): Enabling distance-based discovery matching (you may grant approximate or precise location)
- Push Notifications: Sending match alerts, message notifications and platform updates
- Internet / Network Access: Core application functionality and API communication
You may revoke any permission at any time through your device settings. Revoking certain permissions (e.g., location) may limit associated features.
G. Payment Information
- Razorpay Order ID and Payment Reference (payment_ref) generated at the time of subscription purchase
- Transaction status, amount paid, currency (INR) and subscription duration
- Proration credits applied on plan upgrades
Important: Card numbers, CVV, UPI PINs and net banking credentials are entered directly on Razorpay's PCI-DSS Level 1 compliant payment interface and are never transmitted to or stored on FAMEO's servers.
H. Third-Party Sources
When permitted by law, we may collect information from third-party social networks (e.g., nicknames, follower/post counts, email, profile picture) when you use a social account to sign in.
A. Legal Bases under IT Act and DPDPA
- Consent: For user-facing features via clear affirmative actions at registration and in-app settings.
- Legitimate use grounds: For compliance with law, security, and statutory record-keeping.
- Contractual necessity: For core services (matching, messaging, subscription management).
B. Purposes of Processing
- Account creation and authentication
- Profile discovery and matching
- Messaging and collaboration tools
- Subscription management and payments
- Safety, moderation and enforcement
- Service improvement and analytics
- Compliance and legal obligations
- Communications and marketing (with opt-out)
A. Service Providers and Processors
| Category | Provider / Type | Purpose | Data Shared |
|---|
| Cloud hosting & storage | AWS (India region) | Application hosting, database & media storage | Profile/media files, database records |
| Push notifications | Firebase | Sending in-app and push notifications | User identifiers, device tokens, notification content |
| Social media verification | Apify or similar | Fetching public Instagram/YouTube profile data | Public profile URLs, usernames, follower counts |
| Payments | Razorpay (PCI-DSS Level 1 certified) | Processing subscription payments, refunds and payment verification | Order ID, payment reference, transaction amount, currency, status; card/bank instrument data is handled exclusively by Razorpay and is not shared with FAMEO |
| Mobile distribution | Google Play Store / Apple App Store | App distribution and in-app purchase reporting | Install metadata, device type, app version; governed by each store's respective privacy policy |
B. Razorpay Privacy and Security
Payments are processed by Razorpay Software Private Limited. When you make a payment on the Platform, you are also subject to Razorpay's Privacy Policy. The Razorpay SDK integrated into the FAMEO mobile app may collect device fingerprint and fraud-risk signals for payment authentication purposes; this data is processed by Razorpay and governed by their privacy policy.
C. Sharing of Information
Your information is primarily stored in electronic form. We may store, collect and process data in countries other than India to the extent permissible under applicable laws. We enter into agreements with third parties that include appropriate security and cooperation clauses.
D. Legal and Regulatory Disclosures
We may disclose personal data where required by law, pursuant to valid legal process, regulatory request, or to courts and governmental authorities with jurisdiction.
E. Business Transfers
In the event of a merger, acquisition, or sale of assets, user data may be transferred to the acquiring entity subject to continued protection consistent with this Privacy Policy.
- Active accounts: Retained while your account is active and for a reasonable period thereafter.
- Deleted accounts: 30-day grace period, then limited records (audit logs, payment records) retained for 1–3 years for compliance.
- Chat and content: Retained for approximately one year, then archived or deleted.
- Payment records: Up to seven years as required under financial and tax laws.
Managing Your Privacy Preferences
- View/update account security: Settings → Account
- Edit personal information: My Account → Edit Information
- Notification preferences: My Account → Notification Preferences
- Delete account: Settings → Account → Help → Delete Account
- Right to access: Obtain a summary of your personal data processed by us.
- Right to correction: Request correction or completion of inaccurate or incomplete data.
- Right to erasure: Request deletion of your personal data and closure of your account.
- Right to restrict processing: Restrict processing where you believe it is unlawful.
- Right to withdraw consent: Withdraw consent for specific processing operations at any time.
- Right to grievance redressal: Raise a complaint with our Grievance Officer and escalate to the Data Protection Board of India if dissatisfied.
We will respond to rights requests within timelines prescribed under applicable law (currently up to 90 days for grievance redressal under the DPDPA framework).
FAMEO is intended only for individuals who are 18 years of age or older. We collect date of birth at registration to support age verification. If we become aware that a minor has provided personal data, we will delete the account and associated data, subject to any legal retention obligations.
A. Platform Security Safeguards
- Strong password requirements and bcrypt-based password hashing
- JWT-based authentication and role-based access control (RBAC)
- Security headers: CSP, XSS protection, HSTS
- CORS restrictions and rate-limiting on sensitive endpoints
- SSL/TLS encryption for all data in transit
- Comprehensive audit trails of user and admin actions
B. What You Can Do
Use a unique, strong password. Never share your password or verification codes. Sign out after each session on shared devices. Notify us immediately of any unauthorized account access.
Note: No transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security of information transmitted to us.
When you interact with our Services, we and our partners use cookies to grant access, recognize you, customize your experience, serve interest-based advertising, perform analytics, and promote trust and safety.
Certain features of our Services are only available through the use of cookies. If you disable or decline cookies, your use of the Platform may be limited.
Do Not Track: Some web browsers support DNT signals. Because many of our services require tracking data to function, we do not respond to DNT settings.
For full details, please review our Cookie Policy.
If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us. Your request should be made in writing.
We may update this Privacy Policy from time to time to reflect changes in law, technology or our Services. Material changes will be communicated through in-app notifications, email or prominent notices on the Platform.
Your continued use of the Services after the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms.